Marketing Assistant/Social Media Coordinator Job at Amerail Systems Hotel Renovations, Erie, PA

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  • Amerail Systems Hotel Renovations
  • Erie, PA

Job Description

About the job

Company Description:

Amerail Systems, Inc. is a premier nationwide hotel renovation company with over 35 years of industry experience and more than 2400 multi-brand, large-scale projects completed. Our skilled, experienced, and dedicated project managers and crews provide our clients with a higher ROI through value-engineered renovation. We specialize in hotel renovations for major brands including but not limited to Hilton, Marriott, and Wyndham branded properties.

Role Description:

This is a unique position where tasks may change daily, requiring adaptability and creativity. The ideal candidate is adaptive and thrives in a collaborative environment, brings fresh ideas to the table, is passionate about the industry and marketing, and is continuously striving to be better.

Primary Responsibilities:

Social Media Duties

● Develop and maintain a monthly social media content calendar (planned one month in advance).

● Schedule content via Hootsuite at least two weeks ahead.

● Post consistently (2x per day, 5 days a week, with additional posts for holidays/events).

● Brainstorm and execute creative social media strategies.

● Design platform-specific graphics and write engaging copy.

● Stay current with trends, holidays, and viral content.

● Film/capture content using a company-provided phone.

● Utilize company calendar to coordinate with project managers to source videos/photos.

● Conduct market/competitor research to refine strategies.

● Analyze performance and recommend improvements.

● Develop and implement strategies to increase engagement and brand awareness.

● Grow social media following and engage with hospitality professionals on LinkedIn.

● Interact with followers and respond to comments on all social platforms

● Interview team members to gather insights for content creation.

● Supply colleagues with pre-written content and copy for their social media pages.

● Create and participate in recorded thought-leadership content on industry topics and discussions.

Marketing Assistant Duties

● Support the Marketing Manager in developing overall marketing strategies.

● Research and propose new marketing initiatives.

● Assist in website updates including uploading new photos to blogs and project portfolios.

● Attend and capture/create content at annual company events (Summer Summit & Christmas Party).

● Maintain and update media contact lists.

● Write and distribute press releases.

● Research and develop content ideas to position Amerail Systems as a thought leader.

● Assist in planning and executing internal team events to enhance company culture.

● Help research and develop monthly blog topics and assist in writing content.

● Manage communications with colleagues, industry professionals, podcasters, publications, and vendors.

● Perform market & competitive research

● Keep marketing materials and projects organized.

● Assist with email marketing and other promotional materials.

● Participate in brainstorming sessions and training opportunities.

● Conduct keyword research for SEO-driven content.

● Collect/curate before, during, and after images of our projects from Procore (our cloud-based construction management software) and add them to labeled folders that can be utilized when creating a new project page on our website.

● Take part in training opportunities that may arise

● Ask questions, learn new things, teach us new things, and have fun

Qualifications:

Required:

● A desire to learn

● Understanding of basic marketing principles

● Strong writing, reading, and communication skills.

● Creativity and problem-solving ability.

● Experience writing engaging, creative, & well-crafted social media copy.

● Knowledge of Hootsuite & Constant Contact.

● Excellent organizational skills—comfortable multitasking and keeping track of tasks.

● Understanding of SEO best practices.

● Ability to create platform-specific social media content (including Reels & TikToks).

● Ability to stay on top of current trends within and outside the industry & utilize them to create content

● Graphic design experience (Canva required; Adobe Suite preferred).

● Eye for graphic design - able to design with brand standards in mind

● Knowledge of core marketing principles.

● Thrives in a space where you can brainstorm and bounce ideas off one another

● Excellent writing/reading/communication skills

Education & Experience:

Required: Bachelor's degree (or final semester) in Marketing, Communications, Business, Graphic Design, or related field.

○ OR equivalent experience with a strong portfolio of work.

Experience: 2-4 years managing social media platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn, X, Reddit).

Technical Skills:

○ Understanding of platform algorithms, trends, and best practices.

Proficiency in Google Suite & Microsoft Office.

○ Experience with Canva

What WOWs Us:

● Experience in the hospitality or AEC (architecture, engineering, and construction) industry.

● Familiarity with StoryBrand marketing framework.

● Photography, video editing, and Adobe Suite (Photoshop, InDesign, Illustrator) skills.

● Experience writing and sending press releases.

● Knowledge of Procore software.

● A Good wit, sense of humor, and creative mindset

● Excited to learn & grow

● Knowledge of our brand

Pay range in United States

Exact compensation may vary based on skills, experience, and location

Base Salary

$38,000/yr. - $45,000/yr.

Featured Benefits:

  • Paid Holidays
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • 401(k)

Job Tags

Holiday work, Christmas work,

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