Job Description

Job Description

Position Description:

The Outreach Specialists are the stars of our Marketing, Outreach & Enrollment Team - supporting all marketing, outreach and enrollment efforts for CEI’s Program of All-Inclusive Care for the Elderly (PACE). They will conduct marketing events to Increase PACE awareness within an assigned geographical area. The EDR I focuses on developing relationships with key stakeholders, healthcare professionals, providers, and community based organizations and will be the initial primary point of contact representing PACE to the senior population within culturally diverse populations and underserved communities. The primary responsibility for the EDR I is to increase census for their assigned PACE center(s). They must be able to identify new referral sources, generate new leads, schedule visitors to tour PACE center(s) and procure qualified leads which lead to enrollments. The EDR I will be responsible for professionally representing the PACE program by maintaining strict adherence with local, state, and federal laws, and CEI Business Code of Conduct and Standards of Behavior. The EDR I must work as part of a local team, concentrating on the delivery of high quality services to all of our potential prospects and partners. They will be instrumental in supporting the PACE Center Director with marketing plans and retention strategies to maintain participant census.

The salary range for the Enrollment Development Representative/Outside Sales Representative I role at Center For Elders Independence is $ 76,689 - $ 115,003 per yr. Salary based on the market for the Enrollment Development Representative/Outside Sales Representative I position, as well as experience, skills, abilities and work history  

General Duties and Responsibilities:  

Present and deliver presentations promoting Center for Elders’ Independence Program of All-Inclusive Care for the Elderly (PACE) to various groups throughout the PACE service area. 

Produce self-generated qualified leads. Schedule visitor(s) for tours and presentations, conduct outreach and thorough follow-up with all potential clients for enrollment in programs. 

Maintain and report production results, daily/weekly/monthly. Keep accurate records to track all individual productivity through the implemented department systems such as; CRM database, daily tracking reports and spreadsheets. 

Strictly adhere to State and Federal laws and DHS regulations and policies regarding marketing practices for Senior Care Services and CMS PACE Marketing Guidelines. 

Develop and maintain professional relationships with referral sources within the PACE geographical service area. 

Mail/deliver information about comprehensive health and social services to various community based organizations that serve seniors residing within the PACE service area. 

Meet and/or exceed minimum productivity targets, such as organize and conduct a minimum of 2 events per month, 1 internal and 1 external. Presentations focus on audience and outcome desired, such as to service area hospitals, clinics, schools, churches, social agencies, senior housing and centers, other healthcare agencies, and to other interested groups. 

Develop and maintain referral sources by utilizing contact databases (CRM), which become proprietary collateral of Center for Elders’ Independence. 

Set up canopy, tabletop, chair, and marketing materials, and distribute collateral to promote Center for Elders’ Independence PACE program at various community and healthcare events. 

Develop a quarterly 30/60/90 marketing plan with market analysis to generate qualified leads, visitors and enrollments. 

Collaborate with Center Directors and operational teams to develop marketing and retention strategies to increase and maintain member census. 

Perform other related duties as assigned, including but not limited to working events in the evenings and weekends. 

Assigned geographical territory may be subject to change based on business need. 

Qualifications:

Bachelor’s degree in healthcare, business administration, or a related field of study preferred. 

A minimum of two years of direct business or consumer outreach/marketing/sales experience is required. 

Healthcare business development experience and a thorough understanding of medical terminology and the healthcare reimbursement space – Medicare, Medi-Cal – preferred. 

A demonstrated history of success in goal attainment. 

Excellent customer service and service recovery skills 

Impeccable communication and presentation skills. 

Bilingual preferred: English/Spanish; English/Cantonese or Mandarin Chinese; English/Vietnamese or other. 

Highly proficient in Salesforce CRM and MS Office. 

A passion for working with the senior and underserved populations. 

Additional Requirements:  

Ability to sit, stand, stoop, reach, lift (up to 40 pounds), bend, etc.; hand and wrist dexterity to utilize keyboard. 

Travel within assigned territory up to 80% of the time to healthcare provider and agency sites, programs and special functions. 

Valid driver's license, reliable transportation and insurance coverage required. 

The above job description is intended to communicate the general function of the mentioned position and by no means shall be considered an exhaustive or complete outline of the specific tasks and functions that will be required. CEI reserves the right to change job descriptions, site assignments, and or work hours as required by the needs of the program. All employees are expected to perform their duties within their ability as required by the job and/or as requested by management.

Center for Elders’ Independence is a PACE (Program of All- Inclusive Care for the Elderly) organization that uses an interdisciplinary team approach to care planning and care implementation for the purpose of providing high quality, affordable, integrated health care services to the elderly, including an Adult Day Health Center, and promoting autonomy, quality of life and the ability of individuals to live in their communities. Unlike other healthcare plans, CEI is not a "fee-for-service" plan. It is a “capitation” healthcare plan. CEI is paid a set amount for each person enrolled in our program, whether or not that individual seeks care. We are a growing company that offers stability and continues to thrive.

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