Job Description
Summary:
The Director of Marketing and Communications for Riverside Healthcare plans and executes marketing, communication, and public relations activities and programs to extend and increase use of Riverside services; works with senior management to implement successful marketing strategies; formulates approaches, policies and programs to promote understanding and utilization of Riverside; develops and maintains communication channels with our multiple stakeholders; is responsible for the oversight of the website and social media platforms; develops marketing and promotional plans.
Licensure/Education Requirements:
- Master’s degree in Marketing, Public Relations or a related field required.
Experience Requirements:
- 5 years of marketing communications experience in healthcare or a closely related field.
- Previous management experience.
- A deep understanding of best practices in communications and marketing.
- Ability to effectively communicate and build consensus in a complex, heavily matrixed environment.
- Excellent leadership and self-direction.
- Excellent organizational and time management skills.
- Excellent verbal and written communication skills.
- Strong writing, presentation and interpersonal communication skills, as well as ability to interact effectively with physicians, clinical staff and administration.
- Team-oriented outlook and the ability to collaborate effectively with marketing communications team.
- Must work well under pressure of multiple projects having competing deadlines, and with minimal supervision.
- Excellent leadership, marketing and marketing analysis, project management and problem- solving skills.
Responsibilities:
- Leads and manages a team that develops external and internal communications as well as communications strategy, positioning, planning, engagement and content development.
- Leads a team of Marketing professionals with a variety of skill sets to accomplish the strategic advertising, promotion, communication, and public relations goals of the organization.
- Proactively and strategically identifies, evaluates and pursues executive engagement opportunities—internal and external—that drive organizational strategy, increase system brand awareness.
- Supports the development and execution of integrated marketing campaigns.
- Helps leaders articulate the organization’s vision, strategy and value proposition in an effective and engaging manner to high-impact target audiences including current and potential patients and their families; business, government, news media and community leaders; internal leaders and employees.
- Creates programs and speaking opportunities that promotes the organization's image in a positive and community-oriented way.
- Reports to the Vice President of Public Relations and Communication
- Leads communications initiatives, including developing and implementing a strategic plan, measuring impact and effectiveness of promotion, advertising and communications, and adapting communications for effectiveness and relevancy.
- Ensures that brand standards are met and that the design functions support strategic priorities to effectively communicate.
- Is a prudent user of the organization’s financial and people resources to make sure that investments have a productive and measureable return for Riverside’s mission.
- Creates and maintains meaningful measures and reporting to effectively communicate the work and impact of marketing areas to Leadership.
- Controls and directs focus and scope of Riverside web site and social media platforms.
- Directs staff and coordinates with vendors to keep site reflective of organization's goals and objectives.
- Develops and implements annual marketing plan that supports the goal and objectives in the strategic plan.
- Develops and reviews policies and procedures to support marketing functions.
- Directs development and production of collateral materials insuring adherence to quality standards.
- Directs preparation and release of publicity consistent with the organization's objectives.
- Provides guidance and direction of marketing staff.
- Provides quality control oversight for all materials produced by Riverside Healthcare destined for public consumption and internal audiences.
- Provides, as needed, marketing support and assistance to departments and initiatives to meet established program goals and objectives.
- Responsible for creation of advertising and associated communications that support the Riverside brand.
- Serves as the lead media contact.
- Serves as 'point person' with advertising agencies and department vendors.
- Works with staff to develop and maintain positive media relations.
- Other duties as assigned.
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